How much would you pay for water?

I think flavored, vitamin-enhanced water is fundamentally flawed. The Activate brand takes it a step further -- their marketing effort is based solely on the recognition that vitamins deteriorate while sitting in water. Their solution: the twist-cap releases a powder when opened, which dissolves into the water. I find it hard to justify $2.30 per bottle of flavored water just because it has the vitamins I could either (A) get from a vitamin in capsule form for about $.75 per day, or (B) consume merely by eating a balanced diet and planned, nutrient-rich meals, which is far easier for my body to absorb than the supplement form anyway.

Perhaps if you're a sucker for pretty packaging you can look past the price tag, but I'm guessing the manufacturer's packaging cost is the cause for the $2.30 water, since you won't be getting much more than a thirst-quencher and artificial satisfaction, entirely over-priced.