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Sunday, May 18, 2008

great trail for a lazy day

I tried this trail today for the first time. It's super easy -- it follows the Cherry Creek bike trail but with some opportunities to opt for dirt / patchy grass, which I prefer. Overall though, it's a great run on a day when you aren't looking for challenging terrain or any distance marking. Total calculated was 7.61 miles, but definitely could add some on the end.




CONGRATULATIONS!
Brad and Marilyn

My middle brother, Bradley Thomas, is officially engaged, as well as the proud owner of their first and amazingly gorgeous home in Farmington Hills, Michigan. Congrats guys!

Tuesday, May 13, 2008

brilliant marketing effort.

I love this ad [not the beverage].

I suppose it will do well as far as brand recognition, but that doesn't help the cough syrup-like taste.

Sunday, May 4, 2008

How much would you pay for water?

I think flavored, vitamin-enhanced water is fundamentally flawed. The Activate brand takes it a step further -- their marketing effort is based solely on the recognition that vitamins deteriorate while sitting in water. Their solution: the twist-cap releases a powder when opened, which dissolves into the water. I find it hard to justify $2.30 per bottle of flavored water just because it has the vitamins I could either (A) get from a vitamin in capsule form for about $.75 per day, or (B) consume merely by eating a balanced diet and planned, nutrient-rich meals, which is far easier for my body to absorb than the supplement form anyway.

Perhaps if you're a sucker for pretty packaging you can look past the price tag, but I'm guessing the manufacturer's packaging cost is the cause for the $2.30 water, since you won't be getting much more than a thirst-quencher and artificial satisfaction, entirely over-priced.